Wundr, the new experiential retail company founded by leading live entertainment executives Andy Edwards and Justin James have unveiled the opening of a brand-new immersive Christmas experience in Sydney’s CBD this festive season. Set directly opposite the QVB on the corner of York Street and Market Street, Wundrful World of Christmas promises to transport guests stepping into its elf-piloted magic elevator to the wondrous North Pole where they will encounter animated reindeer, elves and maybe even Santa himself.
Guests will begin their journey at the North Pole Post Office where they can write and post their letters to Santa and get their photos taken using green screen technology. From here, they will progress through a series of specially designed rooms immersing children and their parents in a next generation theatrical production that utilises forced perspective, set extensions and state-of-the-art computer generated imagery and VFX (visual effects).
Wundr’s team of Australian animators, virtual reality specialists and writers developed the production over many months.
