Accor integrates global loyalty platform

Accor has announced a disruptive and dramatic shift of its loyalty program into a fully integrated global platform integrating rewards, services, and experiences across its entire ecosystem to bring value everyday life whether you work, live or play. This new lifestyle loyalty program, which is separate to but complements the benefits of Accor Vacation Club’s offerings, will recognise, understand, cherish, communicate with and reward guests like never before giving access to “ALL of Accor”. It will open doors across a unique and iconic portfolio of over 30 hotel brands as well as an unrivalled collection of bars, restaurants, nightclubs and “money can’t buy” experiences. This new lifestyle loyalty program will be delivered through a new app and website that will allow members to access the world of Accor from the palm of their hand. For more, visit https://www.travelweekly.com.au/article/accor-reverts-to-old-branding-unveils-new-loyalty-program-and-team-up-with-football-giant/