New branding for Accor Vacation Club

by / Tuesday, 09 April 2019 / Published in

Accor Vacation Club has revealed a new brand identity!

The new identity aligns with the recent updated logo changes unveiled by the Club’s parent company, Accor.

While being two distinctive brands, there are some important similarities in the new branding. Accor Vacation Club’s logo utilises the same ‘A’ monogram as Accor, alongside the bernache goose symbol – which is the historical emblem of the Accor group.

“Our new branding is an elegant and classic design that will represent us well as we move into the next exciting phase of our business in 2019, and beyond,” said Craig Wood, Accor Vacation Club’s CEO.

Accor – the world’s leading hotel operator and Accor Vacation Club’s operating entity – reverted back to its original name last month, revealing a fresh logo and an innovative new lifestyle loyalty program across the globe.

Accor Vacation Club remains one of the leading holiday lifestyle programs in the region, offering fantastic accommodation and travel options for its members in a wide variety of holiday destinations in Australia, New Zealand and Indonesia. Members also have access to its associated programs – Accor Vacation Club Travel and Accor Vacation Club Cruises.


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